Bill Russo, Founder and CTO
Bill has over twenty years experience in developing software solutions to the automotive retail sector.
These innovative solutions have enabled dealers, OEMs, financial services and other companies to better
manage their business operations and data & information requirements to drive profitability and revenue
In 2005, Bill leveraged his entrepreneurial talents and formed VinPlus LLC.
Before that Bill was with Technology Outsource Group (TOG), a company he formed in 1999 to develop
DMS-agnostic solutions to the automotive retail marketplace. In 2003 TOG forged a strategic alliance with
In 1990, Bill founded Car!nk, Inc. to provide rapid-deployment and sales-critical solutions to ADP Dealer
Services, with an emphasis on large multi-franchise dealer groups. While there, he launched several new
products including Laser Scan for vehicle inventory control, Sales Kiosk for remote vehicle and
customer-centric selling, Buy-Here-Pay-Here, and a standardized Fleet System which used F&I to mass
produce fleet entries.
He also led a team that developed ADP's first on-board CRM solution, and significant customized ADP applications
for United Auto Group. Additional products included Data Pump, which was used at all ADP and R&R stores to normalize
data roll-ups and operation reporting. He also integrated ADP's solution into service modules for Carmax. Bill sold
Car!nk, Inc. to ADP Dealer Services in 1997, continuing on as general manager for the business until 1999.
In 1986 Bill founded Megasys, Inc., a provider of full DMS system and applications that later merged
application sets with ADP Dealer Service in 1989. Additional positions included four years as vice
president of Information Systems for The Collection Group, a leading franchise dealer of luxury brands.